Then this past weekend, we got the sort-of sequel to Superbad with Good Boys, which blew everyone away by opening to the #1 spot at the box office with $21.4 million. It’s opening is comparable to Superbad’s, which opened to $33.1 million back on August 19, 2007. Back then? Superbad held the top box office spot for two straight weeks.
Whereas Superbad addressed Millennial teens as they embarked on college, Good Boys addresses Generation Z, aka iGen or Centennials. We haven’t really landed on a name or date range for this generation because…they’re so new. We’re still figuring out what it even means to be part of Generation Z. The Millennials, Generation X, The Baby Boomers have all been defined—but Generation Z? Nothing concrete will solidify for years.
And that’s why a movie like Good Boys is important. Stripped of genre obligations, Good Boys purely focuses on the pressures, obligations and fears of a budding teenage boy in 2019. Mind you, it’s done comedically. But there’s something so familiar about how candidly the film depicts the life of a 12-year-old kid embarking on junior high, which is a different take than the defamiliarized approach of films bound by their genre, like Stranger Things and Alita: Battle Angel.
And I think that’s why audiences responded the way they did this weekend. Instead of rewarding the film with the multi-million dollar budget, people wanted some insight into Generation Z. It’s a movie for the kids of that generation, but it’s also a rare peek behind the curtains for the preceding generations. We won’t have a full grasp on Generation Z for years to come—but because of movies like Good Boys, we can start to piece that puzzle together.
Other films have addressed this growing generation over the past few years, including movies like Booksmart (which focuses on girls) and Blockers (which is probably more focused on the parents than the kids). But Good Boys feels like the first film to address the males of Generation Z in a Superbad-esque way. It should be no surprise, then, that the writers of Superbad—Seth Rogen and Evan Goldberg—produced Good Boys.
It’ll be interesting to see how it plays out, but I have a feeling Good Boys will hold a special place for many people in 2019 just like Superbad did back in 2007. Good Boys may not the most glamorous movie, and it won’t make the AFI 100 or anything…but that doesn’t mean it’s not an important film. The movies that industry lists “decide” are the best and most important aren’t always important, cathartic movie-going experiences for their respective generations—not in the way Good Boys will be for Generation Z.
Sergio Guerra, who hosted a similar event in August for “Scary Stories to Tell in the Dark,” is returning with a private screening and art show for “It Chapter 2” on Sept. 5 at City Base Entertainment’s Cinema and Arcade.Is the Marvel Cinematic Universe going to have to say goodbye to its friendly neighborhood Spider-Man? Marvel and Sony discussions on how to share the webslinger’s universe have reached an impasse, meaning Spider-Man is barred from rejoining the Avengers. While there are arguments on both sides as to who is at fault, the stand-off raises an interesting question: if the two companies part ways, can Sony’s Universe of Marvel Characters (SUMC) survive without any involvement from Kevin Feige?